Lenticular printing; very clever way of advertising

This form of advertising in Spain is extremely clever using lenticular printing; a billboard shows two very different messages being shown to children and adults (even when looking at the ad at the same time) in a very intellectual yet simple way. Thus allowing the company too really relate and identify with their target audience, by being on their level. 

 

More information can be found here: http://mashable.com/2013/05/06/billboard-message-children-lenticular/ 

Perhaps this could be used as a case study in our work?

Kristina Semonella