H&M = Big Competitor

H&M's recycling scheme appears to be quite a big competitior for TRAID in terms of having to get people to donate. H&M are using an incentive to the public by offering £5 in exchange for a bag of clothing that they donate. 


The H&M website says:

“If you’ve got something worn, torn or hopelessly out of style – don’t throw it away or let it pile up in the back of your wardrobe. Bring it to us and help reduce the amount of fashion being wasted.
Your clothes are sent with our usual deliveries to the nearest processing plant. The clothes are then graded and hand-sorted. Zero waste is the goal. Items that are too worn and torn to be reused will be recycled and turned into raw materials and new products.”

And what’s more, for each bag of clothes you hand in, you will receive a £5 voucher to redeem on your next purchase of £30 or more (max two bags per customer per day).

More can be found on the website below: 
http://www.hm.com/gb/longlivefashion#path=1&transition=10&duration=500

Would it be possible for us to do something similar to this? Maybe we could offer an incentive such as tokens to be used within TRAID stores/TRAID remade after donating in the bins/stores.

Kristina Semonella