Problem:
Malaria kills a child every 45 seconds. There are volunteers across Africa who are working to protect their communities from malaria, but 150 million people across Africa still don’t have access to a net.
Malaria kills a child every 45 seconds. There are volunteers across Africa who are working to protect their communities from malaria, but 150 million people across Africa still don’t have access to a net.
Campaign:
For a £1 text donation you can buy a net
and save a child’s life. The nets are used as protection from mosquitos which
are one of the biggest causes of death in the developing world.
Outcome:
As a result Christian Aid gained thousands of supporters and
raised a substantial amount of money to buy nets for children in Africa and
developing countries.
Conclusion:
It’s such a simple idea that gives people the chance to
donate quickly and easily from their mobile phone. This means that if you saw
the ad on TV or saw it on a bus you could just get out your phone, send a text
and for £1 you have saved a child from the dangers of Malaria. Traid could use
a campaign like this to help encourage people to not only donate clothes to
them and shop in their charity shops but also to donate money at the press of a
button. Could we think of something that a £1 donation would have an impact on
in their charity work?
http://www.civilsociety.co.uk/fundraising/blogs/content/12943/four_campaigns_i_love_but_dont_want_to_hear_about_again
AMY LAURA BURT
AMY LAURA BURT
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