We asked a group of nearly 50 people with ages ranging from
18 up to 57 what their recycling habits are.
Most importantly we discovered that only 1 person had heard
of TRAID but they didn’t know what they did, this is a massive factor that we
will need to address when looking at our Big Idea and long term plan to create wider
brand awareness. Our results show that women tend to recycle more than men and
that people would rather their donated items go towards helping the less
fortunate rather than as a financial benefit to themselves.
99 Words
AMY LAURA BURT
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