Long term plan and TRAID Tracer conceptual app

Our long term plan is the continuation of the Trade with TRAID events on an annual basis which could also be introduced onto an online platform similar to EBay where customers could create an online account and begin to trade their unwanted clothing with other users. TRAID would take a small fee per month from account holders who are using this service to cover administration costs and to create another form of profit for the charity. We believe the ease of being able to simply swap your clothing with other users would appeal to the student consumer as we have found that on average students wear only around 40% of their wardrobe regularly. By aiming it towards the student communities it means that users can simply swap their clothing with other students on their campus without having to pay postage fees.

We have also come up with the conceptual app called the TRAID Tracer which we hope will encourage people to donate their clothing to TRAID. The app will allow customers to track where their unwanted items end up and see how they have helped the environment. We think this will increase the amount of people donating to TRAID as it allows them to see exactly what happens to clothes they donate, whether they go to charity shops or are sent abroad to be recycled. This service would offer customers a more personal approach to donating and actually shows them who they are helping rather than just donating the clothes and not knowing what happens to them. By seeing the good they have done by donating we hope it will encourage them to donate again. This will mean that TRAID stands apart from other charities that do not offer this service and will appeal to a whole new group of environmentally aware consumers. This particular idea would be open to all consumer segments rather than just the student community that the Trade with TRAID events are aimed towards.

How it works

When customers get their plastic clothing bags they will also receive 5 stickers with individual QR codes on. On each bag will be a QR code which will direct the consumer to the TRAID Tracer app in the app store. They simply choose and items they want to track then scan the QR code on the app and attach the label to the specific items. As all items are processed their progress and journey will be updated on the app and customers can access this from their phones and see where their unwanted clothing ends up. 

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AMY LAURA BURT