Global Poverty Project
This is a good example of involvement marketing - setting people challenges to raise awareness and drive publicity. Take a look - http://www.bbc.co.uk/news/business-22263706
Hannah Boswell
Monday, 3 June 2013
Pulled some interesting statistics on UK giving for 2012 from
https://www.cafonline.org/PDF/UKGiving2012Full.pdf
This will help cement some of our ideas and give our big idea more of a backbone.
Hannah Boswell
https://www.cafonline.org/PDF/UKGiving2012Full.pdf
This will help cement some of our ideas and give our big idea more of a backbone.
Hannah Boswell
Monday, 20 May 2013
Survey reults
We asked a group of nearly 50 people with ages ranging from
18 up to 57 what their recycling habits are.
Most importantly we discovered that only 1 person had heard
of TRAID but they didn’t know what they did, this is a massive factor that we
will need to address when looking at our Big Idea and long term plan to create wider
brand awareness. Our results show that women tend to recycle more than men and
that people would rather their donated items go towards helping the less
fortunate rather than as a financial benefit to themselves.
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AMY LAURA BURT
Mock up of after event text and email
After each Trade with TRAID event an automatic text and
email will be sent out to those customers who have signed up to receive further
information. On both the text and the email are details of up and coming Trade
with TRAID events and the link to the website for people to find out more
details and information on how to get involved in the next event. We hope this
will encourage people to attend more than one of the parties and to raise brand
awareness and spread details via word of mouth. This is also a great way to get
new students involved and volunteering for events in the future.
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AMY LAURA BURT
Long term plan and TRAID Tracer conceptual app
Our long term plan is the continuation of the Trade with
TRAID events on an annual basis which could also be introduced onto an online
platform similar to EBay where customers could create an online account and
begin to trade their unwanted clothing with other users. TRAID would take a
small fee per month from account holders who are using this service to cover
administration costs and to create another form of profit for the charity. We
believe the ease of being able to simply swap your clothing with other users
would appeal to the student consumer as we have found that on average students
wear only around 40% of their wardrobe regularly. By aiming it towards the
student communities it means that users can simply swap their clothing with
other students on their campus without having to pay postage fees.
We have also come up with the conceptual app called the TRAID
Tracer which we hope will encourage people to donate their clothing to TRAID.
The app will allow customers to track where their unwanted items end up and see
how they have helped the environment. We think this will increase the amount of
people donating to TRAID as it allows them to see exactly what happens to
clothes they donate, whether they go to charity shops or are sent abroad to be
recycled. This service would offer customers a more personal approach to
donating and actually shows them who they are helping rather than just donating
the clothes and not knowing what happens to them. By seeing the good they have
done by donating we hope it will encourage them to donate again. This will mean
that TRAID stands apart from other charities that do not offer this service and
will appeal to a whole new group of environmentally aware consumers. This particular
idea would be open to all consumer segments rather than just the student
community that the Trade with TRAID events are aimed towards.
How it works
When customers get their plastic clothing bags they will
also receive 5 stickers with individual QR codes on. On each bag will be a QR
code which will direct the consumer to the TRAID Tracer app in the app store.
They simply choose and items they want to track then scan the QR code on the
app and attach the label to the specific items. As all items are processed
their progress and journey will be updated on the app and customers can access
this from their phones and see where their unwanted clothing ends up.
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AMY LAURA BURT
10 Apps that support charity
Partner
Relations, Social Media Manager, We-Care.com
Posted: 04/30/2013 9:03 pm
10 apps that support charity
Last week, Google launched a new app that makes discovering and supporting charity fun and easy. The One Today app highlights a new charity every day and gives its users the choice to support that charity by making a $1 donation.
With social sharing, and charities tailored to your preferences, Google may be changing the way we support charity. The One Today app is only available through a limited pilot release though, so you'll have to wait to download it. Check out these 10 apps that support charity as you wait for the full launch of Google's One Today app.
1. Budge
Budge is a great way to spice up any friendly challenge. With the Budge app, you can create a challenge with your friends or family, and the loser has to pay an agreed upon donation. This can be a fun motivation tool when training for a sporting event, losing weight or keeping on top of your most recent goals.
2. Charity Miles
This free app allows you to earn donations as you sweat. Track your exercise miles with the Charity Miles app and earn 10¢ per mile for bikers or 25¢ per mile for walkers and runners for your charity of choice.
3. VolunteerMatch
Tapping the most popular volunteer network online, the VolunteerMatch app lets you search volunteer opportunities by your location, learn about what is involved and share with your network. So, the next time you are sitting around wondering what to do on Saturday, open the VolunteerMatch app and decide where to donate your time.
4. My Life as a Refugee (UNHCR)
In the time it takes to download this app, 8 people around the world will become refugees as they flee from conflict or persecution. The My Life as a Refugee app provides insight into the experiences these refugees face. The Office of the United Nations High Commissioner for Refugees (UNHCR) created this app to spread awareness about the projects and people they work to support.
5. Donate A Photo
Johnson & Johnson wants to reward you for sharing your photos on their network. Simply share any photo you like on the Donate a Photo app, and you will be rewarded with a $1 donation to the charity you select. Featured charitable projects include community development, humanitarian efforts and children empowerment causes. Now you have an excuse for all those "selfies" you are storing in your phone.
6. Check-in for Good
Check-in for Good lets businesses offer a $1 donation for every customer that comes in and uses the app to "check-in" using the GPS location of your smartphone. This app could become a great way to discover new restaurants, stores or other business.
7. Instead
The Instead app suggests small changes to your daily routine. Changes like brewing your own coffee instead of buying it or renting movies instead of going to the theater create savings that can be donated to projects from charities like Dignitas and Water is Basic. If you're ready for a small change, download this app instead of that new puzzle game.
8. Save the Children Earthquake Response
Save The Children created the Earthquake Response app to give players a glimpse into the experience of disaster response. The app is a clever way to raise awareness about the situations that Save the Children responds to and supports around the world. It's hard to imagine disaster relief education being playful, but no challenge is too daunting for the ingenuity of Save the Children and their innovative campaigns.
9. JustGive
The JustGive app is possibly the easiest online app for making traditional donations. Just browse or search listed charities and make a donation quickly and easily.
10. DonorReminder
Did you know that every 2 seconds, someone in the US needs a blood donation? We can't open up our wallets or turn on our phones to provide the 44,000 blood donations that are needed every day, but with the DonorReminder App, you can track your blood donations to stay on top of your commitment and keep track of when it is time to donate again.
AMY LAURA BURT
Sunday, 12 May 2013
Case studies summary
By researching other brands and
charities campaigns we can see what has previously been successful, or has had
a negative impact on the company. Below are the key points we found from the
case studies we researched.
Volkswagen, The Fun Theory,
showed us that by making an ordinary and mundane task fun you can change
people’s behaviour for the better.
The simplicity of a sponsored run
or activity is a great was to get people involved and to raise money and
awareness for a charity. This has worked successfully for a number of charities
including Cancer research’s Race for Life and Oxfam’s Trailwalk.
Rewarding people for recycling
encourages them to donate their clothes rather than to bin them. This is proven
by the success of Marks and Spencer’s Shwopping campaign and sites such as Cash
for Clothes.
The F Word:
Famine is the Real Obscenity and Make Poverty History - Click
campaign
both use celebrity endorsement and the shock factor to make an impact on
people. Both got massive publicity and raised awareness for the cause.
Social media is a cheap and
effective way to get brand exposure. Brands and charities need to be careful
when using social media platforms such as twitter because you can’t control
what people will write and hashtag about the brand and it could have a negative
effect that is out of your control and could damage the company’s reputation.
By making donating easy and
convenient more people are likely to respond. For example the Christian Aid
campaign of text £1 and buy a net to save a child was so successful because
people could simply send a text and know that this has paid for a mosquito net
which could potentially save a child from deadly malaria.
All you need is an innovative idea. Anar (Aid to Children and Adolescents at Risk Foundation) launched a revolutionary way to fight child abuse using a photographic process called lenticular, allowing children to see one image and adults another, they have successfully created an image that is aimed towards two specific different target audiences. Similarly, Women’s Aid used innovative 3D stereoscopic technology to powerfully highlight the issue of domestic abuse. Broadcast as a cinematic experience where viewers are able to edit the commercial in real time by opening and closing one eye at a time. This campaign was particularly successful and it generated a PR value of £209,000 during its first burst. It has won Gold at the 2013 Creative Circle Awards for ‘Best use of new technology in digital craft’ and Best in Book in the Creative Review Annual 2013.
Please see the appendix for full
details of case studies.
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AMY LAURA BURT
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