Global Poverty Project

This is a good example of involvement marketing - setting people challenges to raise awareness and drive publicity. Take a look - http://www.bbc.co.uk/news/business-22263706

Hannah Boswell

Our Clothes Tracking Data

Hannah Boswell

Our Initial Ideas

Our Creative Idea

Hannah Boswell

Bag donation examples

Hannah Boswell

Oxfam Shelflife App

This App allows you to discover where the items found in Oxfam shops have come from, and in turn allows you to share you own experiences of donated items.

http://shelflife.oxfam.org.uk/get_the_app/

This could be an interesting concept to develop in our campaign.

Hannah Boswell

Pulled some interesting statistics on UK giving for 2012 from
https://www.cafonline.org/PDF/UKGiving2012Full.pdf

This will help cement some of our ideas and give our big idea more of a backbone.

Hannah Boswell

Consumer profile - The glamour girl

AMY LAURA BURT